How to Get More Photography Clients

If you are interested in getting more photography clients, this post will help you get on the right track.

At Pixel Face Pirate, we specialize in building websites that serve as effective marketing tools and implementing SEO strategies to drive more traffic to those sites.

Here are some key steps to enhance your online presence and attract more photography clients:

1. Optimize Your Website

Your website is often the first impression potential clients have of your business.

For starters, it’s important to make sure your website looks professional and is easy to navigate.

It’s also important to make sure your website acts as a guide.

It should help your visitors find the information they are looking for quickly and then encourage them to take action.

Whether that is to sign up for emails, call you directly, or fill out a form to become a warm lead, you should encourage all visitors to take action while visiting your site.

Other things to consider about your photography website:

  • Showcase Your Best Work
    Highlight your portfolio with high-quality images. Organize your galleries by categories such as weddings, portraits, and commercial photography to help clients find what they are looking for.

  • Mobile-First Design
    This is important! It used to be that desktop sites were responsive for mobile devices for the occasional mobile viewer, but now almost all website traffic is through a mobile phone.

  • Clear Call-to-Actions (CTAs)
    As previously mentioned, include CTAs such as “Book a Session,” “Contact Us,” or “View Portfolio” to guide visitors toward taking action.

Photographer checking Google Search Console results from SEO campaign to get more photography clients

2. Implement SEO Strategies

Search engine optimization (SEO) is not only key but necessary to increase your visibility on search engines like Google.

In modern times, if you are not utilizing SEO to drive traffic to an optimized website, then it’s not likely that your business will grow.

We live in a day where we depend on search engines to answer our questions and tell us where to go.

We also depend on them to help us find the services and products we need to make our lives easier.

If you are not making it easier for potential clients to find you on a Google or Bing search, then you are planning for your business to fail.

Here are some essential SEO tips for photographers:

  • Use Relevant Keywords
    Do keyword research, do keyword research, do keyword research. I said it 3 times because it is important to find the search phrases potential clients are using to find photography services on search engines. Then you should incorporate those keywords into your content on your website.

  • Optimize Image Alt Text
    Use descriptive alt text for your images. This not only helps with SEO but also makes your website more accessible. If you’re not familiar with alt text, it is the text that displays when a website image doesn’t load. This text, when optimized, also helps search engines understand images when ranking websites.

  • Create Valuable Content
    Regularly update your blog with helpful articles related to photography. This is called value upfront. Before they pay you a penny, you are offering educational content that helps them solve their problem. This will help establish you as an expert, and people like to buy from people who know what they are talking about.

3. Leverage Social Media

Now, before we get into this, I would recommend not putting all your eggs in this basket. (Meaning, do not prioritize this over SEO.)

Social media platforms are excellent tools for showcasing your work and engaging with potential clients. But again, I would not prioritize this over SEO. If anything, social media marketing is supplemental at best when combined with a strong SEO strategy.

People use search engines to find services; they use social media to see what their friends are doing and complain about things that don’t matter.

But here’s how to make the most of them:

  • Share High-Quality Content
    Post your best photos regularly and use relevant hashtags to reach a broader audience. Platforms like Instagram and Pinterest are particularly effective for photographers.

  • Engage with Your Audience
    Respond to comments and messages promptly. Engaging with your followers can build trust and lead to more bookings.

  • Run Social Media Ads
    Invest in targeted ads to reach potential clients in your area. If you’re new and want exposure, I would recommend awareness ads on Facebook. Social media platforms offer sophisticated targeting options to ensure your ads are seen by the right people.

4. Collect and Display Client Reviews

This is part of a great online presence using your website.

Positive reviews and testimonials can significantly impact potential clients’ decisions.

Encourage satisfied clients to leave reviews on your website, Google, and social media pages.

Display these testimonials prominently on your website to build credibility and trust.

Photographer in a zoom meeting to get more photography clients.

5. Network and Collaborate

Building relationships within the industry can lead to referrals and collaborations that benefit your business.

Attend local events, join photography groups, and connect with other professionals in related fields, such as wedding planners, makeup artists, and event coordinators.

As a photographer, you’ll most likely end up meeting face-to-face to close the deal and work together. Before then, don’t shy away from video meetings.

People are busy, and you want to show them that you are flexible and easy to work with.

So even if they can’t meet for lunch right away to discuss things, a 10-minute Zoom meeting can go a long way.


Improving your online presence is a powerful way to attract more photography clients.

By optimizing your website, implementing effective SEO strategies, leveraging social media, showcasing client reviews, networking, and offering promotions, you can make your photography business stand out in a crowded market.

At Pixel Fae Pirate, we specialize in helping photographers and other service providers enhance their online presence to attract more clients.

Contact us today to learn how we can help you grow your photography business.

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